How to Change Background Color on Squarespace in 2025
Changing the background color of your Squarespace website can help create a more cohesive design, draw attention to key content, or simply match your branding. Whether you’re aiming for a modern look or a more classic style, it’s easy to change the background color on Squarespace. However, read more about brand identity here.
This guide will walk you through how to change background color on squarespace in 2025
Steps to Change the Background Color on Your Squarespace Website
Login to Your Squarespace Account
First, log in to your Squarespace account and go to the website you want to modify.
Navigate to the Site Styles
Once logged in, head to your website editor. On the left-hand side of your screen, click on the Design tab. From the drop-down menu, select Site Styles.
Find the Background Section
In the Site Styles menu, scroll down until you find the section for the Background. This is where you can adjust the colors for various areas of your site, including the page background, sections, and even headers.
Choose the Area You Want to Change
You may want to change the background for your entire site or just a specific section. Squarespace allows you to adjust the background color on the whole site or selectively on individual pages or sections.
To change the background for the entire site, look for Section Color in the Site Styles options. If you want to change the background for a specific section (like a header or footer), you’ll find that under the respective section’s settings.
Pick Your New Background Color
Squarespace provides a color picker, where you can either choose a color from the palette or input a hex code if you have a specific color in mind.
You can also use Gradient Colors or Image Backgrounds if you want a more dynamic look. For an image background, click on the Image option and upload your desired image.
Save Your Changes
After adjusting the color to your liking, make sure to hit Save to apply the changes. Your new background color will now be live on your site.
Why You Should Consider the Background Color
The background color plays a significant role in setting the tone of your website. A clean, minimal background helps your content pop, while a darker or more vibrant background can add personality and focus attention on important elements like call-to-action buttons or featured products.
In 2025, design trends are moving towards more user-friendly and visually appealing websites. Customizing your background color is one of the simplest and most impactful changes you can make to align with these trends.
How Color Ties Into SEO and Branding
Color itself isn’t a ranking factor, but it plays a role in bounce rate and time-on-page. If your site feels hard to read or look at, people leave. And that impacts your SEO.
If your site is struggling to rank, the issue might not be color but a lack of SEO setup. Here's how to edit a Squarespace website to make those fixes fast.
Or, if you’ve already got your design locked in, make sure your Squarespace SEO settings are in place.
FAQs
How do I change the color palette in Squarespace?
To change your site's color palette in Squarespace, navigate to the Site Styles panel by clicking the paintbrush icon. Then, click on "Colors" and select "Edit Palette." Here, you can choose from preset palettes, generate a palette from an image, or create one based on a primary color. After selecting or customizing your palette, click "Save" to apply the changes across your site.
How many colors can I include in my Squarespace color palette?
Squarespace allows you to define five base colors in your site's color palette. These typically include a lightest color, a light color, a bright (accent) color, a dark color, and a darkest color. These base colors are used to generate various color themes applied throughout your site.
Can I apply different color themes to different sections of my Squarespace site?
Yes, Squarespace enables you to apply different color themes to individual sections of your site. After setting your base color palette, Squarespace generates multiple color themes (e.g., Lightest 1, Dark 2, Bright 1). You can assign these themes to specific sections by editing the section and selecting the desired color theme under the "Colors" tab.
Want Your Site to Look Good and Rank?
If you want your Squarespace site to not just look good but also bring in traffic, you’ll want to get your design, structure, and SEO all working together. That starts with making sure your visuals don't get in the way of usability.
Ready to get traffic without guessing what to fix? Try SEOSpace free for 7 days and get clear step-by-step SEO fixes made just for Squarespace users.
